| 作者 |
 上海奢侈名牌专卖店幕后秘密 (ZT) |
 |
| 所跟贴 |
记者傻比一个， 根本不懂得highend retail的经营方式 -- frankfurt - (89 Byte) 2007-8-22 周三, 23:38 (787 reads) |
sapientaf
头衔: 海归上校
声望: 学员
性别: 
加入时间: 2006/08/20
文章: 821
来自: 弯曲，上海，班格罗尔，北京，新加坡
海归分: 83000
|
|
|
作者：sapientaf 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
Overall in the world market, these brands in the article are the ones mostly aimed at the mass affluent, not the super wealth.
Companies such as Cartier, Tiffany, Rolex, Dior, Prada etc make most their profits from their low and medium range product lines with good volume.
For example, Tiffany's profit margins from low end silver jewelry line are among highest in all of its products and a major contributor to its over all profit.
In China, however, the concept of luxury, like many other things, is again twisted. Brands such as Levi's, Polo/RalphLauren, etc are considered luxury. Tiffany, Cartier are ultra-luxury for the super wealth.
Tiffany's stores in China does not even carry its low end lines at all, for the image sake.
作者：sapientaf 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
|
|
|
| 返回顶端 |
|
 |
|
| |
|
|
|
您不能在本论坛发表新主题, 不能回复主题, 不能编辑自己的文章, 不能删除自己的文章, 不能发表投票, 您 不可以 发表活动帖子在本论坛, 不能添加附件不能下载文件, |
|
|
