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 [ZT]Cirque du Soleil in China: Our way or no way |
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天蝎座的
[博客]
[个人文集]
头衔: 海归中将
声望: 博导
加入时间: 1970/01/01
文章: 3185
来自: S.F
海归分: 507616
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作者：天蝎座的 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
(我一直很好奇的想知道谁会eventually 把Cirque du Soleil 带进国内市场。it's gonna be a mega hit. I think they did right approach to pick Macau first)
Cirque du Soleil in China: Our way or no way
Marianne White , CanWest News Service
Published: Sunday, October 07, 2007
QUEBEC -- The Cirque du Soleil is doing what few foreign companies can
do in China: laying down the law.
The famed circus is in the midst of establishing a permanent new show
in the Chinese gambling enclave of Macau.
The successful Quebec company is concerned with the working conditions
in Asia and is asking its partners to sign contracts with a "social
responsibility" clause.
By doing so, Cirque is asking its direct partners, such as hotels and
casinos, to provide employees with decent wages and good working
conditions.
"It's important to promote our values and to make sure that
the people we work with respect them," said Gaetan Morency,
vice-president of Public and Social Affairs at the Cirque.
He acknowledged that the Cirque -- arguably one of Canada's most
recognized global brands -- has a lot of leverage since countries are
lining up to convince the circus to come to their towns.
The Cirque du Soleil, which started as a group of street performers in
Quebec, keeps dazzling the crowds with its worldly themes and
mesmerizing acrobatics.
This winning formula has turned into a multi-million dollar business
and an entertainment juggernaut, with five shows in Las Vegas alone.
"The Cirque is one of the few companies that have the power to impose
their conditions in China," explained Zhan Su, a professor of business
strategy and international management at Laval University.
"The balance of power between the two is very interesting," said the
China native who specializes in business in Asian countries.
According to Su, the Cirque is giving a powerful lesson to
organizations that struggle to reconcile commercial and social
responsibility.
"Too many companies close their eyes to do business with China at low
cost. If we want the world to be cleaner, it's up to everyone to do
some cleaning," he added.
The timing also favours the Cirque, Su pointed out, because China is
growing more aware of the importance of providing better working
conditions for its citizens.
"The Chinese government is under a lot of pressure to make changes and
therefore, it is open to suggestions such as the Cirque's social
responsibility clause," said Su.
Morency has indeed felt that the Chinese were keen to discuss the
clause and the working conditions of their employees.
"It's a lot of discussions and we do it with humility. They definitely
are open to our suggestions... because they really want us to be
there," he said.
The new permanent show in China will be presented at Macau's Venetian
casino that opened in August. Macau wants to mirror Las Vegas and has
built a strip where a new Cirque du Soleil show will open in the
spring of 2008. The Sands Corporation, who owns the Venetian, has
agreed to pay for the brand new 1,800 seat theatre and the production
of the Cirque show. The bill: $200 million.
The Cirque is not only discussing social responsibility with China,
but also with the United Arab Emirates where it plans a show in Dubai
in 2010. And it will keep on adding that clause to every upcoming
contract.
"It's our philosophy, it's part our genetic code," said Morency.
Morency stressed that the Cirque has always been a socially
responsible company. He recalled the Cirque's decision in 1993 to
build its international headquarters, in St. Michel, Montreal's most
deprived neighbourhood. The company chose a site where the $30 million
investment would make a real difference to the community. Now 1,500
people work on site, supporting a number of surrounding businesses.
"We are dreamers and we try to do our part to change the world," he said.
作者：天蝎座的 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
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 [ZT]Cirque du Soleil in China: Our way or no way -- 天蝎座的 - (4043 Byte) 2007-10-10 周三, 06:15 (1509 reads)
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