SAP China Position: Media Relations Manager -------base Beijing/Shanghai
职位要点:职位倾向女性,负责北京/上海主流媒体公关相关工作
Key Responsibilities & Tasks :
Overseeing and coordinating all media relations efforts in their respective countries
Developing and implementing a coordinated media relations program for the promotion of SAP’s thought leadership and business in the country
Developing and implementing a country messaging architecture and associated pipeline of activities to positively drive the media results for the country in terms of share of voice and favorability (as measured by CARMA)
Monitoring existing and identifying suitable opportunities where SAP’s presence in the country can be promoted
Maintaining close working relationships with SAP’s key business and tech media in the country
Reporting to and supporting the APJ MR Lead, including assisting the APJ MR Lead in identifying budget requirements and program support
Working closely with Investor Relations on all financial communication, as well as other GC departments and the APJ regional team on business, strategy and other corporate topics
Managing the PR agencies on retainer and/or project basis, including working out an efficient division of labor so as to maximize media outreach efforts in the country
Proactively updating the CoD system to keep GC senior management updated on the story ideas and pipeline of MR activities in the country
Implementing and supporting the employee communications program for SAP in the country
Experience and Qualifications:
University graduate and above
At least 3-5 years experience in PR and media relations
Fluent in spoken and written English and Chinese
Tech background an advantage
Familiar with and has personal relationships with key business, IT and trade media in China
Able to multi-task and deliver under pressure
Good interpersonal skills