| 作者 |
 Please help with a price-bundling problem... |
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| 所跟贴 |
charge $599 for ticket not required Saturday Stay-over and $300 required -- T-MAC - (0 Byte) 2005-4-07 周四, 11:27 (315 reads) |
clueless
头衔: 海归中尉
加入时间: 2004/02/20
文章: 99
海归分: 5361
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作者：clueless 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
A small software company has just completed the first version of FingerSpeaker, a voice-activated word processor. You currently have no direct competitors. As marketing manager, you must decide how to price it. You did a study that suggests that there are two markets, professionals and students, with one million customers each. Professionals are willing to pay up to $400 and students up to $100 for the full-feature version. A scaled-down version is worth $50 to students and nothing to professionals. Both versions are essentially free to produce.
(a) What prices of the two versions generate the most revenue?
(b) Suppose that, instead of the scaled-down version, the firm offers an intermediate version worth $200 to professionals and $75 to students. What prices generate the most revenue now? Is the firm better off selling the intermediate or scaled-down version?
作者：clueless 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
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